The explosion of popular marketing campaigns means the projects that appear later will face great challenges. How to have completely new campaigns that reach the right customer files? That answer is Customer Insights.
Before going into the main content, let’s find out what customer insight is, as well as the definitions shared by experienced people!
So what is customer insight?
Customer Insight is (finding a way to) deeply understand the meaning, desire, and facts that are deeply hidden in the customer’s mind that have not been clearly stated at a level beyond what the customer themselves thinks.
In simple terms, customer insight is the thoughts and desires that customers do not express. This is hidden inside, creating preferences and directly impacting purchasing decisions. These desires can only be realized when analyzing the collected customer data.
What is a potential customer insight?
Each person has different thoughts and different emotions, thus creating countless different customer insights. But the truth is that not everything can be used. So, what constitutes good insight, and how can it be applied to various tasks? Here are some essential elements of a potential insight:
Innovative and new
The creation of new trends is always a necessary element in the business environment in general and marketing in particular. There is even knowledge and thoughts that everyone knows but no one has spoken out about, from which we can take advantage of that foundational knowledge to create our own new ones for ourselves.
Dissimilarity
Effective insight must always be true in any situation. You should make many assumptions and many cases encountered to be able to create a solution and to have the most multi-dimensional view of the accuracy of that insight.
Suitable
Please confirm the exact group of customers you are targeting to give the most appropriate insights. For each age group, customers will always have different requirements, desires, aspirations, and psychology, so when determining insight, it is necessary to focus on its suitability with each object.
Interesting
A good insight is an insight that is interesting and exciting for its customers. Therefore, when determining insight, it is necessary to make sure that insight can create inspiration, comfort, and love for customers, thereby contributing to optimizing the effectiveness of the campaign.
Capable of doing
When determining, it is necessary to ensure that insight can be deployed and create an optimal and most effective plan. And to do that, consider the surrounding factors, understand the process and the elements necessary to perform at your best.
Hopefully, the information in the above post will be helpful in helping you identify possible consumer insights and enhance the operation of your company. Continue to check Metald right away for additional updates!
