Have you ever heard of the “Marketing Incubator” term? This article will help you understand it.
First, let’s talk about the incubation process. The incubation process allows projects to invest their money and get help from outside sources to help them grow faster. Through this process, the incubator focuses on how each project is different and offers support and custom services to help projects reach their full potential.
From that, it can be understood that a marketing incubator provides marketing strategies and activities to help the project that is incubated become fast-growing.
The Marketing Incubator’s Features:
Marketing and brand building: This direction includes a set of activities meant to bring in more users and get more people to use the site. Some of these tasks have to be done by management, but some of them can be done by digital advertising and promotion campaigns that specialize in this kind of work.
Initial planning and establishment of goals: This point may appear self-evident and apparent. Before a campaign can start, you have to figure out what its goals are, which isn’t always easy to do. This responsibility falls almost entirely on the shoulders of business owners and executives. According to their role, they must comprehend market characteristics, the client’s wants, and the ultimate visual vision of the product. This work cannot be outsourced for obvious reasons.
Campaign for promotion: Creating a marketing strategy: This can be done by looking at how well competing businesses do as well as by conducting surveys of traders, cryptocurrency holders, and potential cryptocurrency holders.
Information content creation: Creating content about a business usually starts with a semantic core, which is an ordered list of search words, their geometric forms, and phrases that best describe your project. This isn’t as easy as it might seem at first, because when creating a core, you must ensure that it contains enough keywords while not appearing to be overly wordy. The next step is to write and publish the content.
SEO execution: This point is related to the last one and involves making a landing page that search engines can find and optimizing conversions from that page. This work is based on what users do and how keywords are used.
Marketing and public relations: In this case, advertising is a group of paid things you can do to spread the word about your exchange through any channels you think are best.
- Working with partners in the media: This direction could include writing and publishing articles and press releases about the exchange on popular crypto news and analysis sites, like Telegram channels.
- Contacting KOLs: Influencers and KOLs are well-known traders and crypto-bloggers, like video bloggers on YouTube, who help promote the exchange.
- Native banner advertising: This category could include geo-targeted redirects for specific users and contextual advertising.
- Programs for affiliates: Some of these are Cost Per Action (CPA) networks and intermediary advertising systems that can target people based on how they act.
Event-related PR: Taking part in actual events: You can send a team of exchange representatives to a conference, forum, discussion platform, or hackathon, or you can sponsor such an event yourself.
- Putting up new listings for instruments on the exchange: CoinMarketCap, Coingecko,… Each listing added to an event platform can help spread the word about the exchange.
- Technology collaborations: Integration of payment systems and services, cryptocurrencies, AML/KYC identity providers, etc. are all things to talk about. Your exchange’s reputation gets better with every new partner you add.
Community building/management
- Build, attract members
- Active current members
- Notify the community in local language
- Receive information, errors, or contributions to handle
- Collaborate with the shill team to navigate the community
- Conveying project information with indirect content on gamefi/blockchain/crypto communities
- Find and handle negative information about the project
- Collaborate with community manager to navigate the community on the project’s media channels
- Events organizing for the community (AMA, Minigame, Giveaways,…)
To summarize, every non-crypto or crypto project all needs for itself a marketing incubator to have them achieve their marketing goals and drive their profits up to the moon.
