Newspapers, television, and brochures, these are very common ways to promote a certain project. We cannot even deny the effects they have brought, it used to be a solid foundation for the development of the current marketing industry. However, this is a completely new digitization era, putting information on the blockchain platform is gradually being favored by a lot of convenient features, and cloud algorithms will make everything easier. But to understand why Blockchain marketing is gradually replacing traditional marketing, let’s find out:
Traditional PR
Traditional PR was an old technique and used before the time of the internet — for example, radio, television, posters, ads, banners, etc. Currently, traditional marketing is done for all the products with a definite success rate. In the last few years, we have seen a decline in the use of this method as a marketing plan. However, it is undeniable that it still brings specific effects and is intended for specific audiences, where the internet is not widespread and difficult to reach.
Blockchain PR
Blockchain PR is currently a new movement in marketing. Many projects have integrated with the blockchain ecosystem to increase competition among companies and industries. Also, not all platforms welcome cryptocurrency and blockchain technology. Therefore, they have created for themselves a unique environment that is not attached to anyone, moreover it is a kind of combination of traditional and digital PR. Quickness, accurate information and easy access are the strengths that make investors believe in using blockchain marketing methods, in addition, many blockchain companies with marketing expertise look for the investors in the crypto community to drive them into ICO/STO/IEO.
How are Blockchain PR Better?
Because this blockchain technology has many outstanding advantages, it is applied in many different industries, including marketing. There are many reasons that blockchain PR is a better approach to promote your business and reach a large amount of audience.
Safe and secure: Blockchain changes digital marketing by limiting the leakage of user data. Also, compensate them when the business aggregates data from them. The concept was simple, but it was a major breakthrough in digital marketing. Marketers can also take advantage of blockchain’s benefits: protection and transparency.
Eliminate intermediaries: With Blockchain, there is no need to go through an intermediary. Ads are broadcast directly on online platforms without going through Google.
Reduce ad spend: Eliminating intermediaries reduces ad spend. Marketers can utilize this expenditure for other marketing activities.
Smart Contracts: Blockchain helps to create smart contracts. These contracts only settle transactions after specific requirements are met. This allows for a more flexible, dynamic pricing model. Especially smart contracts are applied in the field of influencer marketing. Here, both parties can maintain 100% integrity and compliance with contract terms.
Blockchain technology possesses many advantages such as transparency, smart security, decentralized cloud computing, etc. With such benefits, Blockchain technology in marketing is optimally applied and opens a attractive job opportunities to the community. It is predicted that in the next years, marketing on the blockchain platform will gradually break away from traditional marketing methods, grow stronger and increase the ability to change the global industrial revolution 4.0.
